Explorando a Ambidestria Organizacional e Design Thinking na Análise de Processos de Negócio
Resumo
Independente do tamanho, tipo e nicho de mercado, existe uma preocupação crescente por parte das organizações em melhorar seus processos continuamente e adequá-los às expectativas, necessidades e experiência dos clientes. No entanto, apesar da Gestão de Processos de Negócio ser eficiente na análise e melhoria incremental dos processos, pesquisadores afirmam que ela não está suficientemente provida de capacidades e técnicas para explorar oportunidades de fora para dentro. Design Thinking e Ambidestria Organizacional são abordagens que permitem o equilíbrio entre a melhoria da eficiência interna, assim como a análise do meio externo em busca de inovações. Nesse contexto, o objetivo principal dessa pesquisa é investigar como a análise de processo de negócio pode ser realizada para alcançar a melhoria incremental e a exploração de oportunidades futuras. Como resultado, foi elaborado um método que sistematiza a fase de análise de processos por meio do arcabouço metodológico Design Science Research. Além da proposição, foi realizada uma avaliação do método com especialistas a fim de verificar a utilidade e a facilidade de uso percebida. De forma geral, a avaliação do método foi positiva, feedbacks construtivos foram obtidos e, como trabalho futuro, ele será aplicado numa iniciativa de BPM por meio de um estudo de caso.Downloads
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