On the equity value of innovation / Do valor patrimonial da inovação
DOI:
https://doi.org/10.9789/2595-9859.2018.v1i1.9-23Resumo
The technological innovation, according to the present paper has an important role to promote economic
development. The trademark establishes its titleholder to obtain an increase of the value of its intangible asset.
The product or the service gains by either its value or how it is considered by the consumer. It enables the owner
to license it, which means his allowance that other companies achieve in order to use a certain brand, without
becoming its owner. It is therefore a certain way to rent the use of a trademark. Franchising is a broader way
to fixing the trademark in a worldwide scale, because is not limited to its license, but also include a know-how
transfer.
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